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General Joe Robles

General Joe Robles

Advisory Council Member

Major General Josue (Joe) Robles, Jr., USA (Ret.) joined the Genesis Wealth Management Advisory Board in 2019.

Robles retired from USAA in 2015 after serving seven years as president and chief executive officer. USAA is a FORTUNE 150 financial services company, serving military families since 1922 and is well known for its exceptional service.  He was a USAA board member from 1990 to 1994 while on active duty, and joined USAA in 1994, serving as CFO until he was named president and CEO in 2007.

Robles joined the U.S. Army in 1966. For the next 28 years, he served in a variety of command and staff positions, including active duty posts in Korea, Vietnam, Germany, and Operations Desert Shield/Desert Storm in the Middle East. He served as the director of the Army budget and as commanding general of the 1st Infantry Division (the Big Red One). He has served on the boards of directors of DTE Energy, the CHRISTUS Santa Rosa Health System, the CHRISTUS Santa Rosa Children’s Hospital Foundation, San Antonio’s Early Childhood Education Municipal Development Corporation, and United Way of San Antonio and Bexar County.

Robles holds a bachelor of business administration degree in accounting from Kent State University and a master's degree in business administration from Indiana State University. His military education included U.S. Army Command and General Staff College, Spanish Army General Staff College, and U.S. Naval War College.

He and his wife, Patty, have three children.